If you’re an entrepreneur, you’re likely to be an optimistic risk taker and may believe that the proceeds from the sale of your business will suffice as retirement capital.  The reality is that not all businesses have a happy ending. Diversifying your assets is a great way of ensuring against the possible decline of your business, or the inability to sell it when you need to.    

Why don’t entrepreneurs diversify for retirement? 

Apart from optimism, confidence and risk tolerance, the main reason entrepreneurs keep reinvesting in their businesses as opposed to building up a separate investment portfolio, is that they believe that the return on capital from the business is greater than the return on other investments. 

The concept of retirement is also almost alien to entrepreneurs because they enjoy what they do and live for the challenge that only the business provides. 

Business owners can also be motivated to keep reinvesting all spare funds in their businesses to lower their tax liability. For example, when income is invested in physical assets, such as equipment, the purchase of that equipment can be written off as a depreciation expense.   

Why is your business not the sure thing? 

The risk of relying on your business as retirement capital is that you can never be sure you’ll sell it.  Research indicates that only 20% to 25% of privately owned businesses ever get sold. Often the value of the business is linked to the owner’s skills and personal relationships with customers.  Having family members in top management positions also diminishes the prospect of selling. 

What’s more, as markets and methods change many businesses become less and less relevant. Unless you’re an early adopter throughout your career your business may no longer be at the cutting edge when you wish to retire.  Not to mention factors beyond your control, such as unfavourable interest rates, aggressive competitors and disruptive technologies. 

It’s important to accept that although you may feel invincible when you’re young and your business is thriving, you will age and slow down…Which could very well result in diminishing revenues and reduced business value. 

Balancing business

If you accept the possibility that you may not be able to sell, it’s far easier to commit to investing in unrelated assets for retirement.  A well-diversified portfolio can include your business, home, retirement funds (such as RAs or pension funds) and other investments such as unit trusts and shares.  Diversification is a fundamental risk management technique which entails investing your capital across many different asset classes, geographies and industry sectors to spread your risk exposure.

As a privately-owned business is a risky asset, it’s good to invest relatively conservatively outside your business.   You can be guided by Regulation 28 which specifies that no more than 75% of a retirement portfolio may be allocated towards local and offshore equity.  You could think of your private business as this equity portion and commit to building up an external retirement portfolio of lower risk assets to make up the balance. 

Another benefit of diversifying from your business is that it allows you to make the most of a few irresistible tax breaks. Not least being able to deduct up to 27.5% of your income to a retirement fund.  There is no tax on the growth of assets within retirement funds, which accelerates their growth.  Think of investing in retirement funds such as pensions, RAs and tax-free savings accounts as locking in the profits of your business. 

Increase the chance of selling

Once you’ve accepted that it’s very risky to rely on the sale of your business for retirement, there’s still plenty of reason to work hard at increasing its saleability at every stage of its development. One of the best ways of doing this is to employ a skilled marketing professional and create a brand that represents more than just you, the owner.  Create a brand that’s contemporary and embraces ongoing change, especially in the use of technology.

It’s also wise to invest in business assets that can be sold separately. Your business premises could be a valuable asset – if you’re not overly exposed to property in the rest of your wealth portfolio, that is. 

Diversification within your business also lowers the risk of failure and will increase the likelihood of being able to sell it. This includes a diversity of clients, of sources of revenue and funding.  It’s also wise to cede some control and ownership to external stakeholders who bring the benefits of new ideas and business experience.

The bottom line

Business owners’ greatest strengths are often their greatest weaknesses too. Resolve, willingness to bear risk and the persistent pursuit of success may be desirable traits for building a business, but they aren’t necessarily suited to sound retirement planning.  Although diversification will slow down the growth of your business, it will also help to ensure that you do have enough capital when you do retire.

Are you an entrepreneur or business owner?  Email me at [email protected] to set up an appointment to discuss your retirement plans. The sooner you get started, the better.

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5th Floor, North Wing, Hyde Park Shopping Centre, Hyde Park Corner, Hyde Park, Johannesburg, 2196

Phone: 011 033 3410

Adam Bacher [email protected]
Leigh-Ann Ritson [email protected]